Ok, Ok, after all my promises, I skipped a post. And didn't bother to catch up on it. I am lazy and slack and I apologize. The main reason is uni is getting a little hectic at the moment (it being almost the end of semester: next week is the last week of term, the two weeks "holidays" - as if - then only three week, then SUMMER HOLIDAYS! Did you get the excitement and enthusiasm in that?? Particularly because it means that before uni goes back I'll be married. :D ) So I'm going to realistic and not promise to never do it again. Because I will. But maybe it's a good thing because it will make you very eager for my next post! Here's hoping...
So, enough of my lame excuses. To the science!
To be honest, I haven't had a massive brainwave of what to write for this post. I think I'm getting to the point where all my initial brilliant ideas have been used and I need to put in more thought to what I post. The quality of thoughts doesn't seem likely to increase until uni finishes, but I shall try. I will.
There really is alot of science out there. Like soo much. It boggles my tiny insignificant brain. How does one really get a message out there to people who care? If you're only reaching people who don't care, then it doesn't matter. It might influence them to look into science in the future, maybe, but your effect is overall quite small. So one must be thoughtful in selecting an approach to publicising your message.
(Now our guest lecturer last week told us never to use the 'T' word: target. As in target audience. If it is to be a two way communicative relationship, then the audience is no target. They are a 'communication partner'. But I'm going to stick with just audience.)
You are never going to reach everyone, so pick the audience you would like to reach. Now, I would love to run/be involved in science programs in schools. My strategy for approaching this is:
1. Get a science/arts degree. And most likely a Diploma of Education and a Diploma of Science Communication for added experience.
2. Make contacts in the industry. I'm trying to do this now, through uni and Questacon. And I figure if I do a Dip Ed, I can make contact with schools.
3. Get experience. Work for other organisations in a similar role.
4. Find people with the same vision as me to work with.
5. Develop a program of my own to take to schools.
6. Use my contacts to start my program.
7. Promote my program.
I guess my main strategy is contacts. Face to face publicising. But that is for publicising my program. See, my real form of publication is my program itself. I want to market my program, but only so I can 'market' science through it. Show the excitement of science in a live environment. In a face-to-face manner. So face-to-face is my real strategy. (Unless I did a TV program. Now that would be cool...)
But for another aim, another message, a strategy might be using media. But which sort of media? Main-stream media? Industry media (newsletters, etc)? Are you currently using a communication strategy? Is it the right one for your intended audience.
This blog is a strategy to promote science communication. A slightly ineffective one at the moment, as I don't have many readers. I'm trying though. I am. The internet is a hard market to break into.
So take home message: (sorry if it was hard to distinguish from the ramble...) is think,
plan, before you do. Evalute your current communication work. Is it working? If not, how can you improve it? Do you need to start a new plan altogether? This works for all areas to, not just science.
What can I do to better my communication?